SERP snippet is a box which highlights the important pieces of information related to your search query
in a website. SERP snippet finds the main sentence or paragraph in answer of your question or key word
and shows it in a certain large or small box.
SERP snippet or Google snippet is a kind of instant and short answer to your search query. When you are
in a hurry and need the response of a question rapidly, SERP snippet can help you.
The snippet usually consists of the title of the website, a short text preview and the URL.
SERP or search engine results pages are the web pages demonstrated after searching a key word in Google,
Yahoo or other search engines.
SERP snippet is one of the important SERP features of Google. SERP features are any other data rather
than the website links demonstrated. When you search a key word, 10 website links are showed as organic
results. Other demonstrated elements like advertisements are known as SERP features.
SERP snippet is also a kind of SERP feature giving short response to users’ queries and questions. Some
of the most famous SERP features are as follow:
Adwords at the top and bottom of SERPs: Advertisements can be seen at above and below of Google
organic results. Paid results at the top of SERPs are clicked by many users without paying attention
that it is not an organic result and is a paid one! If you want to find organic results, look for
the word of “ad” beside the website links.
- Shopping results: In this part the images of products with their pricing are demonstrated.
- SERP snippet: As mentioned before, SERP snippet highlights the important sections of website
content in a small or large box at the top of first page of SERP.
- Local data: Try and search the word of restaurant in Google. The result includes the names of
local restaurants in a certain box at the top of the first page of Google SERP.
- Image packs: It consists a horizontal row of images and their links related to your search query.
If you search a keyword plus “image” word, then Google shows an image pack at the top of the page.
- Related questions: Some questions relevant with your keyword or question are showed in a certain
box. By clicking on any of these questions, the response is demonstrated in a short paragraph.
- Knowledge graphs/knowledge panels: It appears on the right side of the SERP for desktop searches.
Knowledge graphs contain data about figures, companies, enterprises and brands. For instance search
Albert Einstein in Google and see a knowledge graph at the right side of Google SERP which provides
more information about this famous person that is extracted from Wikipedia.
- Tweet cards: Tweets related to your search are showed as Tweet cards among organic results.
- In-Depth Article: In-depth articles are showed for broad or ambiguous terms by Google search
And so on